When we set Doodlebone up in 2014, we had one thing written on a piece of paper

“We imagine a world where all pets and humans’ lives are enriched from every interaction with Doodlebone”

The one thing that drives us forwards is continual product development it ensures we never rest on our laurels and never stop striving.

Doodlebone really began when we got Aimee our cocker spaniel and I started looking around for well-designed modern accessories without much luck.

So we set out to bring something new and fun to the doggie world. Our first product was the Doodlebone Airmesh Harness, designed in a range of brighter, bolder colours than were around at the time. It quickly became a favourite of dog owners, pet shop owners, and dogs!

We’re always looking for ways to Change, evolve and improve. We have a set of very ambitious plans to grow our offering and deepen our understanding of both retailers and dog owners.

Everything we do always starts with the customer, it’s imperative we understand the needs of pet owners and retailers’ alike.

To make the new range successful we carried out lots of market research to find the needs and wants from the dog accessory market. We understand it’s imperative to not only listen to our market research feedback but also to action it so we can continually, improve and move forwards.